The Pricing Mistake That Could Cost You Your Sale
Most sellers come into the market with one number in mind. And it’s often the one that costs them the most. That’s their asking price.
A survey from Realtor.com shows about 8 in 10 (80%) of sellers expect to sell at or above their asking price today. But here’s where things get interesting.
In reality, only about 4 out of every 10 (roughly 40%) actually do.
That’s a big gap. And it’s where a lot of sellers get caught off guard. So, why the disconnect? And how can you set yourself up to be one of the 4 in 10 that get top dollar?
Let’s break it down.
What Should You Really Expect To Get for Your House?
That 40% may sound low at first, but it’s not.
If you look back to the last typical year for the housing market (2019), what we’re really seeing is a return to what’s normal (see chart below). If anything, slightly more homeowners are able to sell above list price today compared to 2019:
It only feels low because the past few years were anything but typical. Between 2020 and mid-2022, buyer demand was sky-high and the number of homes for sale was at record lows. Almost everything sold over asking.
Now, the market has shifted.
There are more homes for sale. Buyers have more options. And that means they’re more selective about how they spend their money.
In other words, the rules have changed – and pricing like it’s still 2021 is where sellers run into trouble. You have to meet the market where it is if you really want to cash in big.
What Happens When a Home Is Priced Too High
Here’s the reality. It’s easy to think pricing high gives you room to negotiate. But it usually does the opposite.
When your home is priced above what buyers expect, in this market, they don’t negotiate. They move on.
Because buyers notice price first. And if your home doesn’t line up with similar options in your area, it may not even get a showing. And that’s when things start to snowball:
- A high price gets less interest from buyers.
- Less interest means fewer offers.
- And fewer offers usually means more time on the market.
Take a look at this table from the Indiana Association of Realtors. While this data is from one state, the general trend is going to hold true across many markets in the country. It shows that homes listed at or under market value sell fast. But homes priced high? They linger. And that delay comes at a very real cost.
The Price Cut Trap (And How To Avoid It)
When a home sits that long without offers, a lot of sellers will do a price reduction. According to Realtor.com, 16.7% of sellers are going that route today.
But here’s the real problem. Even a price cut doesn’t guarantee a sale.
In fact, some buyers will see a reduction as a sign something’s wrong with the house – even when nothing is.
That’s why data from the National Association of Realtors (NAR) shows the longer a home sits, the bigger that price cut tends to be to attract buyers back:
So, what starts as a strategy to “leave room” for negotiate can end up costing you more in the long run.
Why Pricing Right from Day One Matters
Even though listing at or even just shy of market value may sound counter intuitive if you’re looking to get as much money for your house as possible, a lot of the time it really is the best strategy.
Because the goal isn’t just to list your house to see what price sticks. It’s to price it in a way that creates demand from day one.
NAR puts it best:
“While some sellers are pricing their homes higher than ever, a more ‘goldilocks’ frame of mind is a better approach to avoid price cuts and lingering time on the market.”
In other words, there’s a sweet spot. Too high, and buyers disappear. Too low, and they question the value.
But right in the middle? That’s where the magic happens.
And that’s where the right agent comes in.
They help you understand what buyers are actually paying right now, how your home compares, and how to price it so it stands out immediately. And in today’s market, that strategy is the difference between:
- Listing high, watching it sit, and selling for less later.
- Or, pricing it right, creating competition, and putting yourself in a position to win from the start.
Bottom Line
A lot of homeowners think they can list high now and negotiate later, but that’s a mistake that costs them. And it’s the reason only 4 out of every 10 sellers are getting their asking price or more.
If you want to be in that group, it starts with getting the price right from day one.
Let’s connect so we can make sure you are.
The #1 Reason Buyers Walk Away (And How Sellers Can Stay Ahead)
You may have seen headlines on social saying the number of buyers backing out of their contracts is on the rise – and has recently reached a high not seen since 2017. That can sound intimidating. But it varies a lot by market.
And here’s the key thing to understand if you want to sell. A lot of the time, there’s one common cause. And it’s something you can actually control.
Here’s what you can do to get ahead of the biggest dealbreaker before it ever becomes a problem.
The Top Dealbreaker: Issues That Pop Up During the Inspection
A Redfin survey shows over 70% of recently cancelled contracts happened because of issues during the home inspection (see graph below):
And that makes sense. Because today’s buyers have something they didn’t have a couple of years ago: options.
Why Fixing Things Before You List Matters More Today
A few years back, when buyers felt rushed or boxed in due to the limited number of homes for sale, they were more willing to overlook issues.
But in today’s market, skipping essential repairs is one of the fastest ways to lose a deal.
Now that there are more homes to choose from, buyers can be more selective. If a house feels risky, outdated, or like it’s hiding expensive surprises, they’re a lot more likely to walk away. So, what do you have to fix? Just ask an agent.
How Your Agent Can Help Give You the Edge
A local agent will be able to walk through your house and offer advice on what to tackle based on your specific home, your market, and what buyers are prioritizing in your area. They’ll also have first-hand knowledge about some of the biggest turnoffs for buyers today. And you can use that expertise to prevent future headaches.
For example, according to Zillow, these are some of the issues buyers will care the most about:
- Roof leaks or damage: sagging, leaking, etc.
- Plumbing problems: standing water, leaks, water damage, etc.
- Electrical concerns: outdated or exposed wiring, missing GFCI outlets, etc.
- HVAC issues: non-functioning units
- Pest or insect damage: termite colonies, etc.
- Hazardous materials: lead, mold, asbestos, etc.
- Safety/code violations: missing smoke detectors, windows stuck closed, etc.
- Structural problems: cracks in the foundation, sagging floors, etc.
Odds are not all of this even applies to your house. Maybe only 1-2 things do. Or maybe none of them do. It just depends. But an agent will have the tools and resources to help you figure it out and stay one step ahead.
The Benefits of a Pre-Listing Inspection
To buyers, these aren’t cosmetic issues. They’re trust issues. And that’s what you need to watch out for today. Once buyers start wondering “what else might be wrong,” it’s hard to recover momentum.
That’s why some agents are even recommending a pre-listing inspection as a sneak peek into what buyers will see on their own inspection. With that insight, you can:
- Fix concerns before you list, or disclose issues upfront
- Avoid having to respond or negotiate under pressure
- Stop scrambling to find contractors with availability before your closing date
But remember, you don’t have to fix everything. You just have to be strategic about what you do tackle, so you and your buyer aren’t caught off guard.
And that’s why you need an agent who can:
- Decide if a pre-listing inspection is worth it where you live
- Recommend a trusted inspector (if you decide to get one)
- Look at the results with you to identify true dealbreakers in your market
- Help you decide what to fix or what to credit
- Make sure you avoid over-spending or under-preparing
Bottom Line
One of the biggest dealbreakers for buyers today is inspection issues – and that’s something you can control. You just need to be proactive about high-impact repairs before you list.
If you want help figuring out where to focus, let’s connect so we can keep your sale on track from day one.
Spring Sellers Have the Edge: Why Homes Sell Faster and for More in the Spring Market
Spring Sellers Have an Edge. Here’s Why.
Most homeowners thinking about selling want the same three things:
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Plenty of interested buyers
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Strong offers
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And a quick sale
The good news? Spring is the season most likely to deliver all three.
Across Massachusetts—and especially in communities like Walpole, Dedham, Westwood, and West Roxbury—the spring market consistently brings increased buyer activity. Families want to move before the next school year, the weather improves for house hunting, and many buyers who paused their search during winter suddenly reappear.
If you’ve been thinking about selling your home this year, spring is when momentum tends to swing in your favor.
Let’s take a look at why.
1. More Buyers Are Actively Looking
The housing market has a rhythm to it. And historically, spring is when buyer activity peaks.

Data from ShowingTime consistently shows the highest buyer showing activity occurring between March and May each year.
That means more:
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online searches
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showing requests
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open house visitors
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and serious buyers entering the market
This year there’s another factor helping sellers too: mortgage rates have recently dropped to near three-year lows.
When affordability improves even slightly, buyers who were sitting on the sidelines often jump back into the market.
More buyers + improved affordability = more people walking through your front door.
2. Spring Homes Often Receive More Offers
More buyers naturally leads to more competition for well-priced homes.

According to data from the National Association of Realtors, homes listed in the spring typically receive more offers on average than during winter months.
Why?
Because buyers often feel a little urgency in spring.
Many want to:
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move before summer
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close before the next school year
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or secure a home before competition grows
Now, let’s be realistic.
We’re not seeing the wild bidding wars of 2020–2021 where buyers were offering $100K over asking and naming their firstborn after the seller.
But spring still tends to bring the strongest buyer demand of the year, and that competition can work in a seller’s favor.
More offers can mean:
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stronger pricing
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fewer contingencies
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and better negotiation power
Not a bad position to be in.
3. Homes Typically Sell Faster in Spring
Another seasonal trend? Homes move quicker.

According to Realtor.com data, homes listed in spring typically sell about 20 days faster than homes listed in winter.
That’s nearly three weeks shaved off the selling timeline.
For sellers, that matters.
A faster sale means:
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less disruption to daily life
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fewer weeks of keeping the house showing-ready
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quicker access to your equity
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and the ability to move on to your next chapter sooner
In local markets like Walpole, Dedham, Westwood, Norfolk, Wrentham, and Roslindale, where inventory can already be limited, increased spring demand can make that timeline even shorter.
Why This Matters for Massachusetts Sellers
Massachusetts markets tend to amplify seasonal trends.
Winter in New England can slow activity down—snow, cold weather, and holidays often pause the housing search.
Then spring arrives and suddenly:
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buyers who waited through winter reappear
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new buyers enter the market
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and sellers who prepared during winter finally list
That surge in activity is why spring listings often perform better.
And if inventory remains limited—which is still the case in many Greater Boston communities—sellers may have even more leverage.
Is Spring the Right Time for You to Sell?
Spring doesn’t guarantee a perfect sale.
Strategy still matters.
Pricing correctly, preparing your home, and marketing it effectively are what truly determine the outcome.
But listing during the most active season of the year gives sellers something incredibly valuable:
Momentum.
More buyers.
More activity.
More opportunity.
Bottom Line
If you’re planning to sell your home this year, spring may give you the biggest advantage.
Buyer demand rises.
Offers tend to increase.
And homes usually sell faster.
The real question becomes simple:
If you’re going to sell this year, why not do it when the odds are in your favor?
If you’re thinking about selling in Walpole, Dedham, Westwood, Norfolk, Wrentham, Roslindale, or West Roxbury, I’d be happy to show you what the current spring market looks like for your home.
Get your free home valuation today and see what your home could sell for in today’s market.




That gap means most homeowners aren’t stretched thin or one bad month away from trouble. They own a meaningful chunk of their home and that gives them options. If they needed to sell, many could because they have a cushion. And that cushion grows over time.
That’s a big reason inventory stays tight. Those homeowners aren’t in a rush to trade their rate for a higher one. They’re sitting comfortably in a strong financial position, not scrambling.
That slowdown is good news, as Daryl Fairweather, Chief Economist at Redfin, explains:
The Price Cut Trap (And How To Avoid It)


